Netflix Implements 10-for-1 Stock Split to Broaden Investor Access

Netflix (NFLX) begins trading on a split-adjusted basis today following its 10-for-1 stock division. The MOVE slashes the per-share price while multiplying outstanding shares, leaving market capitalization unchanged. A recent amendment authorized the increase of shares from 4.99 billion to 49.9 billion, ensuring sufficient inventory for the split.

The streaming giant cites improved accessibility for employees and retail investors as the primary motivation. Shareholders of record as of November 6 received nine additional shares for each held. This strategic maneuver follows a 25% year-to-date rally fueled by subscriber growth and adoption of its ad-supported tier.

Market open will reflect the adjusted price point, though no cryptocurrencies or digital asset exchanges feature in this traditional equity event. The action mirrors corporate strategies to enhance liquidity and attract broader participation, contrasting with crypto's native fractional ownership capabilities.